Hyundai Blue Prize+
Established as a laboratory for the evolving role of curators, Hyundai Blue Prize+ invites curators to explore the most pressing contemporary issues, in connection with the contexts of Asia, by pursuing boundless perspectives. In today’s ever-changing landscape, curators play a crucial role in examining contemporary cultural, sociopolitical, and technological transformations, fostering interdisciplinary dialogue, and shaping critical discourse.
Initiated in 2017 by Hyundai Motor, Hyundai Blue Prize has previously supported emerging curators through Hyundai Blue Prize Art + Tech in China and Hyundai Blue Prize Design in Korea. In 2025, the initiative evolves into Hyundai Blue Prize+, expanding its scope to transcend boundaries, cultivate interdisciplinary research, and foster transcultural conversations.
Following the open call, selected finalists will receive an opportunity for mentorship with the jury panel. The final two curators or curatorial collectives will be invited to present their exhibition at Hyundai Motorstudio Beijing with support to realize their proposal.
Hyundai Motorstudios are brand experience spaces that reflect the Hyundai Motor Company’s artistic spirit and experimental approach to art, design, and technology. This is where “motor,” a word used in the automobile industry, and “studio,” a word used to describe a space for contemplation and creation, meet in a manner accessible to the public. Hyundai Motorstudio Beijing has been established as a space for art and culture in the 798 Art District, a prominent art district in China.
